Should I Buy Zillow (ZG)? Finance YouTuber Analysis

Hoium views Zillow as a contrarian buy, arguing that fears of AI disruption are misplaced, as Zillow has built a comprehensive platform for all aspects of home transactions and rentals. He points to strong growth in its mortgage (18.7% CAGR) and rental (32% CAGR) segments, high website traffic, and increasing loan originations. The company's valuation, with an enterprise value to sales of 3.4 and a forward P/E of 17, is considered attractive, especially if the housing market recovers.

“Zillow at least is saying, "Hey, you know what? We've got all the information that they have access to and we have all of our own proprietary information. So we have information about what you've toured in the past." ... So 10 years from now, 20 years from now, I think this is the kind of buying opportunity you want for these platform companies.”

The analyst believes Zillow's stock drop after strong Q4 2025 earnings is an overreaction. He highlights significant growth in residential, mortgage, and especially rentals segments, indicating Zillow is gaining market share and becoming a dominant platform in the multi-trillion dollar housing market. Despite some operating leverage not yet fully materializing, the company's strong balance sheet and share repurchases further support the bullish outlook.

“I love where the company is positioned. I think the opportunity for growth is too big to ignore given the fact this is a multi-trillion dollar market in housing.”

The YouTuber believes Zillow is misunderstood by the market and has 10x potential by becoming the one-stop shop for all housing-related needs, including rentals, mortgages, and home transactions. While traditional residential business growth is slow, Zillow is seeing phenomenal growth in rentals (32% CAGR) and mortgages (34% CAGR). By aggregating demand and streamlining the currently disjointed housing market, Zillow can significantly increase its value beyond its current $17 billion.

“If Zillow is successful in building out this platform, this is not going to be a company that's worth $17 billion 5 or 10 years from now. It is going to be worth many multiples of that. That's why I love Zillow stock today.”

The analyst argues that Zillow is the real winner from the Rocket/Redfin acquisition because Rocket and Redfin's vertical integration strategy makes them competitors to previous partners, while Zillow continues to build a true platform for the housing market. Zillow has a much larger audience and is expanding its platform capabilities, including rentals, positioning it for long-term growth and a 'housing super app' strategy. The analyst also notes Zillow's market cap is half of the combined Rocket/Redfin, suggesting upside.

“I think this benefits Zillow because rocket and red fin are now basically vertically integrating and they're making competitors out of out of previous Partners.”

The YouTuber is bullish on Zillow's vision to become the 'housing super app,' integrating rentals, home buying/selling, and mortgages. Strong growth in its rentals and mortgage businesses indicates platform momentum. If Zillow successfully builds out this ecosystem to handle all housing transactions, its market cap could grow significantly, potentially reaching a trillion dollars over the next 10-20 years.

“this is a business that I think could be worth a trillion dollars yes I said a trillion dollars if they become the housing aggregator over the next 10 to 20 years”