Epic Games, particularly through Fortnite, is pioneering a shift in IP rights within gaming by partnering with brands like Lego and potentially Disney. This initiative allows individual creators to use established IP within user-generated content, fostering a creator economy and expanding the reach of both the platform and the brands. This strategy is seen as a key driver for growth in the user-generated content space, which is becoming a dominant force in the entertainment sector.
“This is really all being pioneer by epic so this is a part of their creator economy 2.0 initiative and it's about how do we lend uh you know how do we how do we help creators grow um from a monetization perspective and how do we bring more Brands into the ecosystem.”